How to leverage ChatGPT for profitable Google Ads

This was our first week of running a Chat GPT based search campaign for an ecommerce client of ours in the health and wellness space. We turned £3,490 into £28,300+

The angle, headlines, copy and the extensions were ALL generated by Chat GPT.

Creating the Angle

The first step is creating a high-converting advertising angle by using Chat GPT. Here’s EXACTLY how to get it to produce the best results.

Now in this example, we’re using the wellness product bone broth. Creating the marketing angle is the first step to crafting a high-converting ad with Chat GPT. But it’s not as easy as it seems. We want Chat GPT to give us broad recommendations, just like it has above. That is what ‘angles’ are. Broad categories within which you can theme your ad copy. The rule here? If you want a broad answer, ask a broad question. Don’t get too granular - just ask the robot to whip up some angles. Specificity comes later.

The angle - Affordability and Convinience (with a dash of emotion)

The headline - Save 50% + Direct shippingThe copy - Appealing to the emotional demographic: ‘sharing your most loved photos’ as well as reinforcing affordability: ‘lowest pricing’ and ‘free shipping.’

The Extensions - 90% off 4x6 prints - 65% off photo books… (Plus a quality image extension)

So that’s what we’re aiming for. I can guarantee you that ad has a huge click through rate - easily above 15%. Then all that matters is the website is high quality with a high conversion rate, and they’ll be making big revenue.

So let’s move on to the nitty gritty - how to really get everything you can out of Chat GPT.

The Headlines

This is the part where you have to think about what you say before you ask Chat GPT. Don’t just ask it for a couple of headlines, ask it for headlines specifically within your angle.

With Google, we’re creating responsive search ads. Meaning we'll need 15 unique headlines if we want to get the most out of its algorithm. My policy? 3 unique angles, 5 headlines in each angle. =15. One of which needs to be a dynamic keyword insertion. More on that later.

So, what do you ask Chat GPT to generate amazing headlines?

1. How many headlines you want (NEVER make it write more than it has to, as quality will drop off.)
2. The character count of the headlines (30 for headlines)
3. The exact product you want the headlines for.
4. The angle you want the headlines to be within.

The Copy

The ad copy or the descriptions underneath a search ad are 90 characters long each.

You should write up to the maximum of 4 so Google can vary them and find the winning combination of descriptions and headlines.

You can choose whether to rotate your descriptions based on the angle or not. All of the above descriptions are relelvant whatever the angle of the headlines.

Next up, extensions. These are essential for increasing CTR%.

You’re going to do a similar thing as you did with the headlines:

Ad Extensions

There are several types of ad extensions within Google ads. Site links, Price extensions and image extensions are hugely important, but not relevant here as they aren’t text based.

We’re focusing instead on callout extensions and structured snippets.

Callout extensions have a maximum character count of 25 characters.

Structured snippet extensions have the same.

I like to generate 5 of each when using chat GPT.

The Golden Rules

• Keep all of your questions for chat GPT within one chat. It will learn from your previous questions and develop better answers.

• Copy + paste Chat GPT’s results so you never lose them.

• Be careful if you are in a sensitive industry. Chat GPT may generate you results that can get your ads limited. For example, I wouldn’t use the ‘joint pain’ results as they may breach policy of advertising to chronic health conditions.